Lightweight runners with a durable, easy to care for textile upper covered with suede overlays and a comfortable rubber outsole.
A star is Bjorn On June 6 1956, the only child of Rune and Margareta Borg was born. He was named Björn and would later affectionately be known as the Ice Man. Björn Borg entered the white conservative tennis court and changed it to a colourful scene. When he first played at Wimbledon in 1973, his ice-cold countenance and flowing blond hair created as much attention as the five consecutive titles he subsequently won between 1976 and 1980.
His blond locks and shy blue eyes had young girls faint and his impeccable sense of style made him a fashion icon that still stands to this day. Björn Borg was the defining rockstar of tennis. Björn showed us that being active and making a difference is far more attractive than playing it safe. It is this attitude that is the core of the Björn Borg brand. That is how we create our fashion and that is how we inspire the people who wear it.
Upper: Textile / Suede